HERSCHEL SUPPLY & MILOU MAASS
project name

HERSCHEL SUPPLY & MILOU MAASS

“bondage construction with mountain climbing ropes and knots”

description
  • Client:

    Herschel Supply

  • Our Role:

    Illustration

view online

In this art collaboration we asked young designer and illustrator Milou Maass to share her opinion on the “2014 Studio Collection”, by Herschel Supply, from a female point of view.

Designed to challenge the elements with finesse, and inspired by the perseverance to race against the wind, the twelve piece series is made to prepare all men for any voyage. What did Maass find of the bag? ‘When I saw the Herschel backpack I immediately thought of mountain climbing and hiking,

which is obviously a pretty masculine pastime. I still wanted to incorporate the mountain climbing as an inspiration but I made it more feminine by creating a sort of bondage construction with mountain climbing ropes and knots.’