The first theme is A Women’s View; upcoming female artists are invited to create an art piece around an item from one of our partner brands, and asked to give their own interpretation on it from a female point of view.
We kick off with the young photographer Michèle Van Vliet, who worked with the Penfield Summit Navy Dot coat. The coat is part of the new label ‘Blue Label’. Known for its iconic prints, sustainable materials and technological details. Michèle approached the item as an abstract whole, placing it in relation to her female subject. She explains:
When I was introduced tothe Penfield coat, I immediately thought of ways to play with its volume and handle it like an object. It’s a real statement piece that could easily take over the concept of the image. And when it comes to making images, I don’t like losing controle. These kinds of items sometimes need to be handled in a different way and therefore I’ve chosen tow work with layers and bring back the feminism shape I envisioned. As a result, there’s an abstract relationship between the model and the coat in a way that’s slightly off, and that friction is what I want to represent.